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In March 2009, Toys“R”Us, Inc. acquired the Internet domain, Toys.com, a commonly used URL when consumers search online for toys. Today, the site exists as a destination for online shoppers to find a wide range of unadvertised and exclusive deals on toys and baby products available through the Toys“R”Us, Inc. web-based portfolio—Toysrus.com, Babiesrus.com, eToys.com and babyuniverse.com. Many featured deals are posted to Toys.com before anywhere else on the web. Only on Toys.com can shoppers take advantage of an exclusive “Deal of the Day,” which they may access by linking to the product page on one of the aforementioned e-commerce sites directly from Toys.com. The special deal price appears once the customer adds the product to their shopping cart. In addition to the “Deal of the Day,” Toys.com serves as a hub of information on the latest deals and promotions offered in Toys“R”Us and Babies“R”Us stores and online at Toysrus.com, Babiesrus.com, eToys.com and babyuniverse.com. Toys.com also highlights interesting news in the toy and baby products markets and offers a source of customer comments and product information to help shoppers make informed choices about their purchases. Toys.com plays an important role in the company’s online brand portfolio by giving it strength in the online search market for toys and baby products. It provides a powerful way to redirect online guests to the company’s family of e-commerce sites—the most widely trafficked e-commerce sites when shopping for an unbeatable selection of hard-to-find and unique playthings, as well as essentials for baby. Together with Toysrus.com, Babiesrus.com, eToys.com, babyuniverse.com, ePregnancy.com and FAO.com, Toys“R”Us, Inc. dominates the top search results online for toys and baby products, driving increased traffic to the company’s web businesses. |
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