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With more than 670 Toys"R"Us and 20 Babies"R"Us stores in 32 countries outside of the United States, Toys"R"Us, Inc. is a company that has successfully translated its business abroad. Since joining the international scene in 1984 with stores in Canada and Singapore, Toys"R"Us, International has become a worldwide toy phenomenon, embodying a customer philosophy of quality, value and selection under one roof that resonates with parents around the globe.
Like its U.S. counterpart, Toys"R"Us, International tracks toy trends around the world, establishing the company as a global toy authority that understands cultural nuances from country to country. In Europe, toy trends tend to mirror those in the U.S., as European customers increasingly consider the importance of toys for both learning and developmental progress in children. Additionally, the top-selling toys in the European and Asian markets track toward popular items in America. Major movie releases, such as Star Wars, and successful television programs, like Dora the Explorer, Hannah Montana and Bob the Builder, that drive licensed products are big sellers from the United Kingdom to Japan.
Toys"R"Us, International has achieved tremendous success in strengthening its status as the toy and baby authority abroad. The company's featured learning area, branded "Imaginarium" or "Universe of Imagination," is universally well-received by parents. Baby products sold through Babies"R"Us stores and in select Toys"R"Us locations are extremely popular and serve as a driving force in attracting new customers. In addition,
Toys"R"Us stores are widely known as the "gaming" headquarters when it comes to the latest, most highly anticipated videogame hardware and software releases. Stores across the globe frequently host midnight madness parties for avid gamers in order to strengthen the company's position as a leader in the category.
Today, Toys"R"Us celebrates 25 years as the international toy authority bringing smiles to children everywhere.
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