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Recognizing the incredible potential of the Internet, Toys“R”Us, Inc. launched Toysrus.com in 1998 to cater to busy moms, dads and other toy-buying adults who would appreciate access to the world’s largest toy store at their fingertips. Since the site’s launch, millions of parents have experienced the simplicity and wide selection that Toysrus.com offers its customers. Today, Toysrus.com is one of the most visited sites in the retail category with over 30,000 toy and baby items, 3,500 video game titles, exciting toy exclusives, personalized versions of popular toys and baby products and fantastic deals every day.
Designed with functionality and practicality in mind, Toysrus.com assists online shoppers by offering toy recommendations by age, category, gender, brand, and more. In addition, the site points out top sellers in each category – from action figures to arts and crafts – in order to allow shoppers to quickly browse and locate a favorite toy. The site also provides user reviews so shoppers are equipped with peer recommendations and advice on appropriate toys for children of all ages.
To accommodate the growing demand for online accessibility to all Toys“R”Us products available in stores, Toysrus.com added additional categories to its offerings. In July 2001, Toysrus.com updated its site with an Imaginarium category so that customers could have online access to the finest learning and specialty toys available. With products that tackle the mind and imagination covered, Toysrus.com expanded its depth of assortment by offering products that address the more physical aspects of fun. To round out its online inventory, Toysrus.com added a sports category, which features one of the widest selections of youth sporting equipment, apparel and memorabilia available on the web.
In order to meet the needs of new and expectant parents, the company launched Babiesrus.com in June 2000. The site provides a vast Babies“R”Us product selection, seamless shopping experience and informational resources that support parents through pregnancy and the child’s first year. Babiesrus.com also offers convenient access to the Baby Registry, which eliminates guesswork and geographic barriers from gift buying so friends and relatives can easily go online to select, buy and send the right gift directly to the expectant parents. In 2005, the overwhelming popularity of the online baby registry became apparent as 40 percent of all baby registries were created through Babiesrus.com.
From hard to find video games and the latest learning and specialty toys to the best baby product selection in the business, Toysrus.com and Babiesrus.com offer the same unbeatable product selection as Toys“R”Us and Babies“R”Us stores, but with the time-saving and convenience factor of the Internet.
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