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Toys"R"Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz locations in the United States.
With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, Toys"R"Us, Inc. provides shoppers with an unparalleled online selection of distinctive toy and baby products. The company also operates ePregnancy.com, an online resource for parents, and Toys.com, which offers customers exclusive deals from the company’s e-commerce sites.
Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs nearly 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.
Toys"R"Us, Inc. operated as a public company from 1978 until July 2005. At that time, an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis, Roberts & Co. (KKR), and Vornado Realty Trust (NYSE: VNO) completed an acquisition of Toys"R"Us, Inc. for $6.6 billion. The acquisition encompassed all worldwide operations of Toys"R"Us, Inc., including the Toys"R"Us and
Babies"R"Us businesses. With the completion of this transaction, each of the investors owns an equal stake in Toys"R"Us, Inc.
Toys"R"Us, Inc. Headquarters
One Geoffrey Way
Wayne, New Jersey
07470-2030
Main Number: 973-617-3500
www.toysrusinc.com
Toys"R"Us, Inc. currently operates the following businesses:
Toys"R"Us, U.S.
For more than 60 years, Toys"R"Us has been a favorite destination for kids and grown-ups alike with its impressive assortment of toys, games, sporting goods, electronics, software, baby products, children’s apparel and juvenile furniture. With nearly 600 stores throughout the United States, Toys"R"Us offers an unparalleled selection of new toys, old favorites, Toys"R"Us exclusives and many other great values under one roof. With knowledgeable and toy-trained staff members always ready to help customers, Toys"R"Us is THE authority when it comes to finding the perfect toy.
For nearly ten years, Toys"R"Us Times Square, the company’s international flagship store, has delighted customers from around the globe as one of New York City’s top tourist destinations. Featuring a 60-foot Ferris Wheel, a 20-foot animatronic T-REX dinosaur and a life-sized Barbie dollhouse, the world’s largest toy store showcases spectacular special attractions and an unrivaled toy shopping experience.
Toys"R"Us, International
With more than 680 Toys"R"Us stores and 20 Babies"R"Us stores in 33 countries outside of the United States, Toys"R"Us, Inc. is a company that has successfully translated its business abroad. Since joining the international scene in 1984 with stores in Canada and Singapore, Toys"R"Us, International has become a worldwide toy phenomenon, embodying a customer philosophy of quality, value and selection under one roof that resonates with parents around the globe.
As a testament to the company’s expanding global presence, President George H. Bush traveled to Japan to christen the premiere Toys"R"Us store in that country. Today,
Toys"R"Us celebrates more than 20 years as the international toy authority and hit an exciting milestone in 2006 when the company commemorated its fifteenth year in Japan. The company currently operates more than 160 stores in that country.
Babies"R"Us
Babies"R"Us is the nation’s leading dedicated baby products retailer in the juvenile industry. Since opening its first store in Westbury, NY in early 1996, the company has since grown to more than 260 locations nationwide. Babies"R"Us features a wide selection of products for newborns and infants, including cribs and furniture, car seats, strollers, formula, diapers, bedding, clothing for preemies through size 48 months, toys and plenty of unique gift ideas. Babies"R"Us also offers a convenient online and in-store baby registry that eliminates guesswork and geographic barriers from gift-buying so friends and relatives can easily go to any store location or Babiesrus.com to select, buy and send the right gift directly to the expectant parents.
Toysrus.com
Founded in 1998, Toysrus.com is the leading online specialty store for toys, video games and merchandise for babies providing moms, dads and other toy-buying adults access to the world’s largest toy store at their fingertips. In addition, Babiesrus.com offers a wide selection of baby products and supplies and an online baby registry.
eToys.com
In February 2009, Toys"R"Us, Inc. acquired the highly regarded e-commerce site, eToys.com. The transaction also included the acquisition of e-commerce site babyuniverse.com, and the parenting resource website, ePregnancy.com.
eToys.com and babyuniverse.com offer a broad assortment of unique toys and juvenile products. ePregnancy.com is an established recognized platform for the delivery of content and new media resources to a national audience of expectant parents.
Toys.com
In March 2009, Toys"R"Us, Inc. also acquired the Internet domain, Toys.com, one of the most commonly used URLs when consumers search online for toys. This unique site provides a powerful way to redirect online guests to the company’s family of e-commerce sites— Toyrsus.com, Babiesrus.com, eToys.com and babyuniverse.com—the most widely trafficked e-commerce sites when shopping for an unbeatable selection of hard-to-find and unique playthings, as well as essentials for baby. The site exists as a destination for online shoppers to locate a wide range of unadvertised and exclusive deals, many of which are posted to Toys.com before anywhere else on the web.
FAO Schwarz
Toys"R"Us, Inc. acquired iconic toy retailer FAO Schwarz in May 2009. FAO Schwarz is well-known as a purveyor of extraordinary toys and for providing a truly unique shopping experience. There are currently two FAO Schwarz locations in the United States – the famous flagship store in Manhattan, which attracts millions of visitors annually, and a store in Las Vegas at the Forum Shops at Caesars Palace. Its quality assortment of products, including a line of toys marketed under the FAO Schwarz brand name, may also be found at FAO.com.
KB Toys
In August 2009, Toys"R"Us, Inc. acquired the KB Toys brand, which includes its URL, KBToys.com, its trademarks and other intellectual property rights. Founded in 1922, KB Toys was once well known as the largest mall-based toy retailer in the United States. It closed its doors in February 2009, following a bankruptcy filing. While Toys"R"Us, Inc. works to determine the role KB Toys will play in its growing portfolio of family-friendly brands over the long term, visitors to KBToys.com are invited to shop Toys.com, where they will find exclusive savings and daily deals offered by the company’s other e-commerce sites.
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